Retargeting Online Ads
Using Retargeting to Attract Customers The idea of retargeting is simple. Consider a telemarketer making cold calls versus one who is following leads based off of people who have filled out something...
View ArticleEmployee Misuse of Social Media
Don’t Let an Employee Tank Your Brand’s Reputation One of the fastest ways for an employee to hurt the reputation of a business is to say or do something foolish on a social networking site....
View ArticleSifting Through Digital Marketing Companies
The Most Important Companies You Never Heard Of Sifting through digital marketing companies can be challenging. Digital marketing is a competitive business that often demands more time analyzing data...
View ArticleCommunicating Your Brand Story
Telling Your Company’s Story – An Effective Branding Policy The late Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you...
View ArticleGender Marketing Strategies
Female Target Acquired – Gender Marketing the Right Way Not surprisingly, more and more women are shopping online. According to recent polls, seven out of 10 women shop online every month, while six...
View ArticleEnabling Social Media’s Full Potential
Enabling Social Media’s Full Potential: Getting Your Brand Out There As marketers we may find ourselves constantly in sales mode, but the real gold in social media is the ability to gather data that...
View ArticleVoIP Solutions
VoIP Solutions Can Solve Some of Your Communication Concerns So much of business today is conducted over the telephone. This method of communication, while invaluable, can also be very costly for a...
View ArticleSocial Media Sales Tool
Is Pinterest the Best Social Media Sales Tool? Pinterest has shown its worth in regards to generating sales. It boasts being responsible for almost one-fourth of all social media bound commerce....
View ArticleImportance of Color in Logos
Importance of Color in Logos: How Color Drives Brands Color is something that makes our world interesting by keeping it from being dull or dreary. They also play on our moods and certain colors can...
View ArticlePPC Management Expert
PPC Management Expert – Why You Need One Owning a business is not easy. Driving traffic to your site, and ultimately to your product, has become somewhat of a technological battlefield. Many business...
View ArticleCompetitive Intelligence — Where to Find the Right Data
Football teams spend all week reviewing the tapes from an opponent’s recent games to find weaknesses and look for ways to win. You need to be that competitive to survive in the modern business world....
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